Indie Author Spotlight: Jane Gorman
[A condensed version of this interview appeared in the November/December 2024 issue of Writer’s Digest.]
Scones and Scofflaws, A Blind Eye (Cozy mystery, traditional mystery; Blue Eagle Press)
Why self-publish?
When I started writing professionally, I didn’t know that indie publishing was an option. After years perfecting the first book I wanted published, I spent two more years on the pitching circuit. It was hard, but a few good things came out of it. First, I got some helpful feedback from the agents who asked to read the manuscript. Second, I used that time to get to work on the next book in the series. Interestingly, after hearing about the second book, one agent who expressed interest recommended I switch the order around. These were the Adam Kaminski mysteries, and the first book is set in Warsaw while the second book is in Washington, D.C. This agent liked the idea of the books but thought it would be easier to sell a U.S.-based story. But I know Adam Kaminski too well. His story starts in Warsaw.
It was around this time that I learned about the real possibility of indie publishing. I stopped pitching and started focusing on my writing. Once I had the first three books in the series ready to go, I made the leap.
What is the thing you like most about indie publishing?
I love being in control of everything. OK, that sounds a little neurotic! But writing is my art, my form of expression. I have an image in my mind that I work hard to capture on the written page. I’ll have something to say about the value of a good editor below, don’t get me wrong. At the end of the day, though, my books are my own.
Most challenging thing about indie publishing?
For me, it’s the business side of things. I never thought I’d be a small business owner, but that’s exactly what I am. I’ve had to learn a few things—and there are lots of good resources out there for others who are following this path. It’s been challenging but also fun, in its own way. I’m learning to use muscles I never knew I had.
Writing advice:
Build your team. Writing is a solo art, but you don’t have to do it alone. I have been so fortunate to get to know some amazing authors. Talking with them, working with them, sharing notes and ideas has helped me more than I can express. I am always learning from them. And one more piece of advice: don’t stop before the finish line. You have a great idea and a well-crafted story. Now perfect it.
Publishing advice:
This is a business and you’re the owner. Do your homework. Learn the field. The fact that you’re reading Writer’s Digest is a great start! But as a business owner, I had to learn about the legalities of setting up a business, tax requirements, and budgeting. Budgeting was a big one, particularly when it comes to marketing. That’s an easy hole to dig too deep. Thinking like a CEO does not come naturally to me, so I had to spend some time studying up on it.
How do you market your books?
I’ve spread a wide net. Marketing options change rapidly. A few years ago, I had a lot of success with emailing services—the kind that, if they select your book, let you offer a discounted copy to thousands of people. More recently, I found that social media ads offered a better return on investment. But I’ve also taken advantage of any opportunities to get my books mentioned in print or at bookstore events or at the local library. Basically, I think about where I hear about new books, and I work from there. But as I mentioned, always pay attention to the return on investment and be willing to switch tracks when necessary.
Don’t skimp on …
A good editor. Your editor is going to be an important part of your writing life. And it’s not easy to find someone you can work well with. I tried out a few different editors, based on recommendations from fellow writers, until I found someone who was a great editor and who also understood me and what I was trying to write. And while this is not an area where you should skimp, bear in mind that someone who charges more isn’t necessarily better.
I realize this is two things, but I also want to mention the importance of a good cover. Find a great cover artist, one who understands your vision for the story and can create a compelling image that effectively depicts that vision.
Website and/or social media:
Facebook.com/JaneGormanAuthor/
Awards or recognition:
Kirkus Reviews called A Blind Eye “An astutely crafted, action-packed read.”
“Readers will delight in figuring out the ‘whodunnit’ aspect of this mystery novel, as Anna puts two and two together to discover who is behind the B&B murder. Scones and Scofflaws is best read in one of Cape May’s many B&Bs” —Cape May Magazine, Mid-Summer 2022
